The Dark Side of Marketplaces: The Surge in Online Scams


In the digital age, online classifieds or marketplaces have revolutionized the way we buy and sell goods. From vintage treasures to brand-new gadgets, these platforms offer convenience and accessibility. However, lurking beneath the surface lies a growing menace: scammers preying on unsuspecting users.

Let’s delve into the rise of online scamming through marketplaces and explore the challenges faced by both consumers and authorities.

Facebook Marketplace: From Trust to Trouble


When Facebook Marketplace emerged less than a decade ago, it promised a safer alternative to other platforms. Unlike anonymous listings on Gumtree, each Marketplace post was linked to a Facebook account, seemingly enhancing transparency. Users believed they were dealing with “real people.” But today, Marketplace has become a breeding ground for scammers.

The Numbers Don’t Lie


Recent data from the National Australia Bank (NAB) paints a grim picture. In the final quarter of 2023, customer reports of buying and selling scams surged by 78%. Most of these incidents were linked to social media or online marketplaces. The problem is not isolated; it’s a global epidemic affecting millions.

Anatomy of an Everyday Scam

Example of a Scam Message:

“Hi! My brother will pick up the lamp. What’s your PayID? I’ve already made the payment, but it’s not going through. Can you upgrade your PayID account?”

1: The Setup:
You’re selling an item online (say, a vintage lamp) via Facebook Marketplace.
A potential buyer contacts you, expressing interest in purchasing the lamp.
They don’t question the price and seem eager to proceed.


2: The Scammer’s Move:
The scammer claims they’ve already made the payment via PayID (a legitimate electronic payment method).
However, they assert that the transaction couldn’t be processed because you don’t have a suitable PayID account.
They might say something like, “My brother will pick up the lamp. What’s your PayID?”


3: The Deception:
The scammer sends you a fake PayID email, making it appear official.
This email states that there was an issue receiving payment due to PayID limits on non-business accounts.
They ask you to “upgrade” your PayID account or make an additional payment to release the funds.


4: The Trap:
If you fall for it and transfer money, it goes straight to the scammer.
You lose both the item (the vintage lamp) and the additional funds you sent.

Remember to stay vigilant when dealing with online transactions. Always verify payment details, report suspicious activity, and educate yourself about common scams. Protecting yourself is crucial in the digital marketplace.

other examples scammers use:

Chargeback Fraud:
A buyer completes a purchase using a legitimate credit card.
After receiving the product or service, they dispute the charge with their bank, claiming it was unauthorized or fraudulent.
The seller loses both the product and the payment.

Account Takeover (ATO) Fraud:
A fraudster gains unauthorized access to a user’s account.
They may change account details, make unauthorized purchases, or steal personal information.
Often, weak passwords or compromised credentials lead to ATO fraud.

Triangulation Fraud:
A challenging-to-detect form of online fraud.
Scammers create fake listings for popular products at attractive prices.
When a buyer shows interest, the scammer redirects them to a different website (usually a third-party site).
The buyer makes the purchase, but the product never arrives.

Listing Fraud:
Scammers create fake listings for non-existent products or services.
These listings often feature enticing prices or rare items.
Buyers pay upfront, but the product never materializes.

Phishing for Sensitive Data:
Scammers send deceptive emails or messages pretending to be from legitimate marketplaces.
They ask users to verify their account details, payment information, or login credentials.
Unsuspecting users provide sensitive data, which the scammers then exploit.

The Escalating Problem
Why has Marketplace and online Classified’s transformed from a trusted hub to a scammer’s paradise? Several factors contribute:

Sheer Volume: With over one billion monthly users, Marketplace classifieds attracts scammers like moths to a flame.
Ticket Fraud: Events like Taylor Swift’s tour create opportunities for ticket scams.
Retail Scams: End-of-year sales entice both buyers and scammers.
Cost of Living Pressures: Australians turn to second-hand sales, inadvertently encountering fraudsters.

What to do if you have been scammed?


If you think you have been a victim of a PayID scam, you should contact your bank or financial institution immediately. The quicker you can do this, the better.

You can report any financial losses to ReportCyber, an online police reporting portal for cyber incidents.

You can also report the incident to Scamwatch to assist with education and awareness activities.

If you have had any of your personal information compromised, you can access support from IDCARE.


The Way Forward


The Australian government is taking action. A mandatory code is in the works, compelling digital platforms to intensify efforts against scammers. But vigilance begins with us. As consumers, we must:

  • Verify Profiles: Scrutinize profiles, especially if the deal seems too good to be true.
  • Report Suspicious Activity: If something feels off, report it to the platform.
  • Educate Ourselves: Understand common scam tactics and stay informed.
  • Remember, while marketplaces and classifieds offer convenience, they also harbor risks. Let’s navigate this digital landscape with caution, protecting ourselves and others from the shadowy world of online scams.

Sources:

https://www.abc.net.au/news/2023-08-23/my-brother-will-pick-it-up-payid-avoid-scam-selling-online/102761306

https://www.theguardian.com/money/2023/aug/23/how-to-avoid-this-scam-when-selling-goods-online-australia

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